Before the internet, businesses would focus on gaining clients through newspaper ads, television ads, billboards, word-of-mouth, and a few other traditional strategies. Most companies focused on creating value in their local neighborhoods rather than domestically or internationally because advertising was expensive. The only companies that were well known were the giants that had money at their disposal for expensive advertising methods.

Now with the internet, every business has the ability to become big and reach a large audience for an affordable price. In fact, a recent 2019 study found that over 3.2 billion people (half the world’s population) will be online by the end of the year.

If your business doesn’t have an online presence yet, you better adapt before you’re left behind.

The stats.

Here are some of the latest important internet statistics over the last few years:

  • Over 3.2 billion people are predicted to be on the internet by the end of 2019.
  • 84% of consumers believe that small businesses with websites are more credible than ones without an online presence.
  • 70% of internet users visit websites on their phones

*Most these statistics can be found on https://www.statista.com/

What are the stats saying?

With over half the world’s population online, this means that the internet is prime real-estate for advertising and making your business known to the masses. If you don’t have a website, people most likely will go with another business that does. And most importantly, if your website hasn’t been mobile optimized, you’re missing out on 70% of your potential prospects/clients.

What should you do?

First things first, get yourself a website. There are a dozen of website builders offered online today. Just about anyone can get a basic website up and going in a day or two.

Here a few of some of the top web development platforms:

To get a website, you have two options:

  1. Do it yourself (DIY).
  2. Hire a Professional Website Developer.

 Do it yourself (DIY).

If you’re developing your own website there are several things you’ll need to do:

  1. Register a Domain
  2. Pick a Development Platform
  3. Find a Website Hosting Service (if not built into the platform)
  4. Design the Website
  5. Test to make sure everything works.
  6. Launch!

Why hire a professional developer?

While anyone can get a basic website up and running, there are several benefits to having a professional do it for you.

Pros:
  • Design Quality
    • Many people who design websites themselves will typically have a very outdated design style. While this is okay when starting, as your business grows, it can make your business look sloppy.
    • A professional will make sure your website is looking sharp, clean, and using the latest design strategies.
  • Design Structure
    • A new web developer will usually just throw everything together without any type of strategy. They will usually forget to add several important key elements to their website. This will leave the website looking clunky, disorganized, and hard to navigate.
    • A professional will make sure your website is structured in a way that will keep visitors viewing and avoiding bounces.
  • Search Engine Optimization (SEO)
    • Most DIY’ers will neglect this important aspect of development. SEO is what increasing your websites rank on Search Engines such as Google. If your site isn’t optimized, you will appear lower on Google, making it harder for people to find you.
    • A professional will optimize your website to increase your search ranking, thus, bringing you more business.
  • Speed Optimizations
    • When developing your website for the first time, speed optimization is probably something you’re not thinking of, or have even heard of. Most people will upload extremely large photos & videos without thinking of how it will impact website performance. Having too many things happening on one page will slow your website down. A slow website will even make your SEO rank lower!
    • A professional will make sure that your website’s assets are optimized for quick loading. This will increase your ranking with Google and also make your website nice a speedy for your visitors.
  • & More
Cons:
  • It can be expensive.
    • Hiring a professional will require you to spend some money. The more complex your website is, the more it will cost. A basic website will usually cost anywhere between $300 – $5000 depending on how much value the developer is offering. A complex website can go from $10,000 to several hundreds of thousands if you were developing the next Facebook.
  • It can be time-consuming.
    • When working with a professional, you will have to convey your ideas to the developer. There is typically several pieces of information they will need:
      • General understanding of the business
      • General content for the website
        • Services / Products you sell
        • Company Information
        • Images you want to use
        • Contact Information
        • etc.
      • & a lot more.
    • The combination of conveying ideas and information to the developer along with waiting for development can typically take a few weeks to a few months depending on the size of your project.

The verdict?

Get yourself or your business online ASAP. Whether you choose to go solo at first or hire a professional, anything is better than not having any online presence.

If you choose to develop your site alone, once you’re ready to take your business to the next level, it may be worth consulting a web developer.